Sao Paulo (People's Daily) - The 2026 "Chinese Brands Going Global · Worldwide Tour" was held in Sao Paulo, Brazil on March 10. Themed "New Quality Leads, Brands Set Sail," the tour's South America stop brought together diplomatic envoys and business leaders from both countries to explore sustainable growth pathways in the region.
(Photo provided to People's Daily)
"This event represents not only a concentrated showcase of Chinese brands but also a valuable opportunity for enterprises from both countries to deepen mutual trust and pursue common development," said Zhang Xi, deputy consul general of the Chinese Consulate General in Sao Paulo.
Li Liushen, deputy general manager of Global Times Online and representative of the event organizer, noted that the platform reaches over 330 million global users across multiple languages, serving as a bridge for Chinese brands seeking authentic engagement with international markets.
Li Dongcheng, chief representative of the China Council for the Promotion of International Trade (CCPIT) Representative Office in Brazil and secretary-general of the Brazilian Association of Chinese Companies, emphasized that "Chinese brands need to take root in this market by cultivating local supply chains and understanding consumer psychology." He also promoted the upcoming fourth China International Supply Chain Expo (CISCE).
The event highlighted the deepening ties of Chinese brands to the South American market, exemplified by Fenjiu, one of China's most storied baijiu producers. The ceremony also launched Fenjiu's new Brazilian product line, offering attendees to experience Chinese baijiu culture.
(Photo provided to People's Daily)
Hosted by the Global Times and organized by Huanqiu.com, the Sao Paulo event marked the 2026 inaugural stop of the "Chinese Brands Going Global · Worldwide Tour" following its 2025 launch in Milan. Co-organized by Fenjiu International and supported by the Association of Chinese Enterprises in Brazil, the initiative aims to facilitate "open and pragmatic" exchanges between Chinese brands and global markets.