Heze, a city renowned for its peonies in East China's Shandong province, inaugurated its international communication center on April 10, signaling a strategic move by the local government to strengthen its global presence and cultural exchange.

Heze authorities sign a framework agreement with the Business Development Department of China Daily at the inauguration ceremony of the Heze International Communication Center on April 10. (Photo via China Daily)

At the inauguration ceremony, a framework agreement on international communication was signed by the Business Development Department of China Daily, Heze Daily, and the Publicity Department of the CPC Heze Municipal Committee.

Cao Lin, director of the Publicity Department of the CPC Heze Municipal Committee, said the newly established center will leverage Heze's distinctive cultural assets, including peonies, hanfu, and traditional opera, to connect with global audiences and highlight the city's unique appeal.

She added that the collaboration also aims to explore new pathways for Heze to better share China's stories with the world. Cao expressed hope that China Daily will support the development of Heze's multilingual official website, expand its international communication channels, and enhance the city's global profile.

Gong Zhengzheng, director of the Business Development Department at China Daily, said that China Daily has long been committed to enhancing Heze's international influence. The launch of the international communication center will further deepen cooperation between the two sides.

Looking ahead, Gong said China Daily will continue to highlight Heze's rich cultural heritage and history, while showcasing the city's modern practices in advancing coordinated development between ecology and the economy. The goal, he added, is to present Heze's cultural charm and development achievements to a worldwide audience.