People look at cultural and creative products during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)

This photo taken on April 14, 2026 shows Xiang embroidery works at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)

People look at Miao embroidery works during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)

This photo taken on April 14, 2026 shows toys at a booth of Pop Mart at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)

A woman looks at ceramic products from Jingdezhen, known as China's "porcelain capital," during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)

Visitors try rattan weaving during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)

A visitor watches an exhibitor demonstrating Xiang embroidery stitching during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Zhang Liyun)

A man walks past creative refrigerator magnets and ornaments during the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2026. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)

This photo taken on April 15, 2026 shows a toy at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)

This photo taken on April 15, 2026 shows China-chic figurines at the sixth China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province. From intangible cultural heritage skills to original IPs with traditional Chinese cultural characteristics, Chinese brands blend tradition with modernity and showcase their charm at the ongoing CICPE, attracting the attention of many visitors. (Xinhua/Xin Yuewei)