Even good wine needs a bush: the Dongyue story

Nestled at the foot of the Dabie Mountains, Dongyue village in Guangshan county, Henan Province, is turning its local agricultural treasures into thriving brands. With tea, fresh fruit and ancient noodle-making traditions, Dongyue had the products—it just needed the platform. Through e-commerce, livestreaming and digital training, residents learned to market their own culture to the world. Join us as we decode Dongyue's transformation and explore how digital skills are driving sustainable growth in rural China.