Chinese TV series Nirvana en llamas (Nirvana in Fire) has successfully attracted Latin American audiences' interest in Chinese cultural products. The drama was the first Chinese TV series to be aired in Argentina in early 2018. (Photo: Mtime)
Gabriela Galarza is busy working at Bigtech Corporation, trying to find new content for online content service platform "Mi Ott", which now offers services in Colombia, Ecuador and Mexico starting from this month.
The idea is to attract new audiences with "great content", and "a better option is to include Chinese drama and animation series", Galarza told Xinhua during the MIP Cancun-Latin American TV Buyers Summit held in the Mexican resort city of Cancun recently.
The event is the most efficient platform to develop production partnerships and trade content for the fast-growing Latin American and US Hispanic TV market.
A Chinese delegation, participating in the event for the fourth consecutive year, attracted much attention for offering products in the categories of drama, documentary, and animation.
Galarza said she had approached several private and public Chinese companies during the event.
The Chinese companies had a wide catalog of programs, including some hit drama series in China that are of good quality and "with great content, costumes, and scenery," she said.
"I think that it's very important to be able to start having programs that come from other places. China is a country that shares its culture and also has good products," she added.
Galarza said she also plans to add a Chinese animated series to her list, and the piece of work is also educational as it conveys important values such as the care of the planet and animals.
"If this Chinese series comes to Latin America, I think it will have a big impact," she said.
Galarza was delighted that she was able to make her first in-person connection with representatives from the Chinese companies at the event.
With the means of technology and subtitles, the language barrier would not be a problem for these programs, she added.
Lisandro Caterina, from Caja de Ruidos, a sound production company with offices and studios in Buenos Aires, Argentina, said his company is looking to offer its audiences English-and Spanish-version of Chinese series.