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Palace Museum explores 'Chinese facial beauty'

(Photos: VCG)

Put on lipstick that shares the same shade with the red wall of the 600-year-old Forbidden City -- China's beauty-craze ladies have a new but very traditional addition on their dressing tables lately.

Two online souvenir shops attached to the Palace Museum both launched new collections of cosmetics inspired by the museum's rich collections.

The Palace Museum’s online shops launched a set of lipstick, eyeshadow, and rouge, drawing on elements from the collections, such as a set of four silk embroidered crane screens with lacquer frames, a black lacquer arhat bed inlaid with mother pearl and a kingfisher feathered head ornament.

The best-selling product was the lipstick from the "Red-crowned Crane" series, which sold more than 13,000 units on its opening day on e-commerce platform Taobao.

"Beautiful! I'm purchasing them not just to use them, but also to collect them because they are so beautiful," said a microblog Sina Weibo user.

The Palace Museum has been making efforts on its commercial sector in recent years and launched its online shops on e-commerce platforms such as Taobao, Tmall and JD. 

Many of its cultural and creative products, such as luggage tags, dolls and phone holders, have gained in popularity.

According to the museum’s director, Shan Jixiang, the items of the cultural and creative products the museum researched and developed had exceeded 10,000 by the end of last year, and sales in 2016 had already surpassed 1 billion yuan.

The debut of the lipstick also signified the museum’s official entry into the beauty industry and presented more modern characteristics of the Forbidden City that cater to the young.

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And that’s People’s Daily Tonight, thanks for joining us.

(Produced by Chi Jingyi)