CHINA Podcast: Story in the Story (1/22/2019 Tue.)


Podcast: Story in the Story (1/22/2019 Tue.)

People's Daily app

01:38, January 22, 2019


From the People's Daily app.

And this is Story in the Story.

Chinese mobile games have momentum entering overseas markets, according to a report on the Chinese game industry in 2018 released on December 21 by Beijing-based research firm GPC and CNG.

The report shows that China's independently developed online games earned $9.6 billion in revenue in 2018.

The report also points out that benefiting from high quality, original intellectual property and the developers' excellent abilities, Chinese game products are competitive and influential in the global market, especially in 2018.

According to a report on the development of ACG (Animation, Comics and Games) in 2018 conducted by CNG, China's official gaming association, Japan has become the third-largest but most promising market for Chinese mobile games.

Today's Story in the Story looks at how Chinese mobile games are winning hearts of Japanese gamers.

Chinese mobile games1.jpg

Competitors attend a national contest for mobile games in Suzhou of East China's Jiangsu Province in December 2018. (Photo: VCG)

In the first half of 2018, the Chinese mobile game Knives Out entered into Japan's top 10 best-selling games, breaking the grip that Japanese games held for years.

In the first half of 2018, Japan has become the second-largest source of revenue of Chinese games, an increase of 34 percent from the previous year's $310 million to $410 million, according to Xiao Xiao, the CEO of Click Holdings, a Tokyo-based firm aiming at promoting Chinese games in the Japanese market.

In 2018, 16 games from China were among the 100 most popular games in Japan, and 28 Chinese games were in the top 200 popular games in the country, according to Click Holdings.

Xiao believes that a successful launch in the Japanese market requires a better understanding of the Japanese market, and a series of localization and marketing strategies.

Chinese mobile games2.jpg

(Photo: CGTN)

Xiao also believes that China's significant achievements in the e-commerce sector such as mobile business and mobile payment contribute to Chinese games' fast growth. Additionally, China's unique internet culture also provides a strong basis for its animation and games.

Chinese game companies are actively expanding their market globally, and are establishing long-term and stable cooperation with multiple overseas platforms such as Facebook and Google.

In addition, game companies also have endorsement from China's major mobile companies such as Huawei and Xiaomi, which help Chinese games expand overseas through pre-installation.

Ito Naoto, counsellor of the Press and Culture Center of the Embassy of Japan in China, believes that the fast development of China's animations and games is inevitable with China's development in terms of economy and infrastructure.

(Produced by Nancy Yan Xu, Elaine Yue Lin, Brian Lowe, Lance Crayon, and Da Hang. Music by: Text from Global Times.)

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