Podcast: Story in the Story (7/23/2019 Tue.)
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From the People's Daily app.

And this is Story in the Story. 

Viticulture, the process of turning grapes into wine, requires just the right combination of latitude, temperature, humidity, and soil salinity. 

The French regions of Bordeaux and Champagne tick all of the boxes, and so does China’s Yantai region. 

China is the world’s sixth largest producer of wine, and the Yantai-Penglai region, home to over 100 wineries, is responsible for 40 percent of the production. 

Yantai’s award-winning Changyu Company is China’s oldest maker of wine and brandy, started by Qing diplomat Chang Bishi in 1892 with an investment of 3 million taels of silver. 

Many wineries are home to French-style chateaux which draw visitors with a combination of wine-education, tastings, and recreation.

Today’s Story in the Story looks at how China’s emergence in the wine world has extended beyond consumption as the country is home to hundreds of internationally acclaimed wineries.

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A century-old wine cellar maintains Shandong's legacy as one of the world's top wine-producing regions. (Photo: China Daily) 

The award-winning international winery, Tiansai, was founded in the Xinjiang Uygur autonomous region in 2010 and its products have made their way to the UK, France, Japan, and Singapore, being sold at international five-star hotel chains and even by globally renowned café brand, Starbucks.

"With continuous improvement and stabilization of Tiansai's product quality over the past two years, our output is gradually able to satisfy greater market demands," said Chen Lizhong, the winery’s owner.  

"However, we need the support and participation of professional distribution channels to make customers think of, see and drink our products," Chen adds.

The Shenzhen company runs a vast network of entertainment facilities and has sold 5 million bottles of imported wine since last year.

"This cooperation is a landmark event in China's wine industry," says Wang Qi, vice-chairman of the China Alcoholic Drinks Association.

When Emma Gao went to Bordeaux, France, to study winemaking in 1999, the wine industry in her hometown in the Ningxia Hui autonomous region had not yet truly taken root.

Her father had given her a taste for the wine industry. A small-scale operator in his own right, he had gone to France in the 1990s to get a better understanding of the craft.

On his return, he persuaded his daughter also to study the art of winemaking. Now that she's back, she and her father expanded their vineyard and business grew.

It also helped that her French husband came from a family steeped in the country's winemaking traditions. He now manages the business.

Like good wine, the sector has matured in Ningxia, and the region just exported its first shipment of 2,337 boxes of wine to France in 2019.

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(Photo: China Daily)

Gao, who runs the boutique winery Silver Heights located in the foothills of the Helan Mountains in Ningxia, has helped change the world's perceptions of Chinese wine.

One wine, appropriately called The Summit and produced by her winery, is prominently displayed in a wine museum in Bordeaux as one of the world's top red wines.

"Wine is a good tool for communication. I hope our wine can help to facilitate the friendship and exchanges between the people in China and France," she said.

Located on a similar latitude as France, Ningxia-known for its rocky, dry terrain-has seen its global reputation as a winemaking region soar, both at home and abroad.

The region started to introduce high-quality wine grape varieties from France in 2013 and is now home to the country's most extensive contiguous vineyards.

"We also hope to introduce France's advanced measures and ideas for training people in the sector," said Cao Kailong, a director at the Committee of the Grape Industry Zone of Helan Mountain's East Foothills Wine Region in Ningxia.

In 2016, CAFA Wine School in Bordeaux started to work with Ningxia to cultivate expertise.

"It was the rapid development of Ningxia's wine industry in recent years and the high-quality wines it produced that attracted us to set up cooperation programs here," said Thomas Portier, a senior lecturer at CAFA.

According to Cao, Ningxia's vineyards will cover 1,600 square kilometers by 2020, and the region's annual output of wine is expected to exceed 500 million bottles by 2022.

"This will enable the employment of more than 150,000 people," Cao said.

Gao's teenage daughter, also named Emma, was born and grew up on the vineyard.

"I'm sure Emma will be proud of our family-run winery and continue to carry it forward when she grows up," Gao said.

(Produced by Nancy Yan Xu, Lance Crayon, Brian Lowe, and Paris Yelu Xu. Music by: bensound.com. Text from China Daily.)