Huang Kunming, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and head of the Publicity Department of the CPC Central Committee, speaks at a meeting on advancing the integrated development of media, in Beijing, capital of China, Feb. 25, 2019. (Photo: Xinhua)

BEIJING, Feb. 25 (Xinhua) -- A senior official of the Communist Party of China (CPC) has called for redoubling the efforts to advance the integrated development of media.

Huang Kunming, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee, made the call at a meeting on the topic in Beijing on Monday.

Describing media integration as an inevitable revolution, Huang urged media to seize the opportunity and rise up to the challenge.

He stressed the supply-side structural reform concerning information production, the roles of technology and innovation in driving the change and the training of all-media journalists and administrators to develop a new type of mainstream media that would be very influential and competitive.

Huang also called for efforts to build a communications network composed of all-media from the central level all the way to the county level.