CHINA Survey shows improvement in Chinese consumer satisfaction despite large regional differences


Survey shows improvement in Chinese consumer satisfaction despite large regional differences

Global Times

17:05, March 14, 2021

A staffer from the local market watchdog in Hefei, East China's Anhui Province, teaches pupils to check a product's quality on March 9. (Photo: VCG)

A report released by the China Consumers Association shows a steady upward trend of consumer satisfaction over the years, with consumers in cities in eastern and southern China being more satisfied.

According to the consumer satisfaction evaluation report on 100 cities in 2020, consumers in three cities - Hangzhou in East China's Zhejiang Province, Nanjing in East China's Jiangsu Province and Xiamen in East China's Fujian Province - ranked the top three of the list.

The survey was conducted among 100 cities, including municipalities, capital cities and cities with higher total retail sales of consumer goods, across the nation between October and December in 2020. A total of 64,273 valid samples were collected.

The comprehensive score of consumer satisfaction in the 100 cities was 79.32 last year, which showed a steady upward trend based on the surveys conducted in the previous four years.

Six of the top 10 cities are located in the Yangtze River Delta region and three in eastern China. Among the 10 cities ranked at the bottom, four are in central China, three in eastern China and three in western China, said the report.

The results indicate large regional differences in consumer satisfaction. With just a few exceptions, cities in eastern and southern China and cities with a high economic development level scored significantly higher than those in central and western China with an average economic development level.

Consumer satisfaction refers to consumers' emotional feedback on consumption supply and environment and the protection of consumer rights in the process of purchasing goods or receiving services. It is the consumers' subjective evaluation measured in the form of a percentage.

The market watchdog in Shanghai also released a report on local consumers satisfaction as World Consumer Rights Day on March 15 approaches. Shanghai consumers have the highest satisfaction in international consumption, electronics and cosmetics and the lowest in home appliances, cross-dimensional consumption, stationary and sports, according to the report.

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