Livestreaming team members of Wuyishan Zhumeng Qianlan ecological tea cooperative promote tea products at a tea garden in Xingcun township of Wuyishan, southeastern China's Fujian province, Aug. 17, 2021. The livestreaming team of Wuyishan Zhumeng Qianlan ecological tea cooperative consists of 19 members, with an average age of 28. They promote the development of local e-commerce industry by reshaping the marketing model and enhancing the brand value of products. In 2017, China proposed a rural vitalization strategy as a key move to accelerate the modernization of agriculture and rural areas, and has since adopted a host of policies to chart the roadmap for rural vitalization. As the campaign goes deeper, more young, high-skilled personnel have been playing an important role in promoting modern agriculture and becoming new types of farmers. With professional skills and novel ideas of management, they are bringing vitality to China's rural economic development. (Photos: Xinhua)

Chen Shangyou promotes local agricultural products via livestreaming in Xiadang township of Ningde, southeastern China's Fujian province, Aug. 17, 2021. In 2020, Chen Shangyou, who has been engaged in the e-commerce industry, returned to Xiadang township and set up a livestreaming team to sell local agricultural products such as tea and honey. In 2017, China proposed a rural vitalization strategy as a key move to accelerate the modernization of agriculture and rural areas, and has since adopted a host of policies to chart the roadmap for rural vitalization. As the campaign goes deeper, more young, high-skilled personnel have been playing an important role in promoting modern agriculture and becoming new types of farmers. With professional skills and novel ideas of management, they are bringing vitality to China's rural economic development.

Wu Panfeng (L) arranges face shield for his father in Xiangyang village of Nan'an vity, southeastern China's Fujian province, Aug. 12, 2021. Wu Panfeng returned to Xiangyang village a few years ago and used the Internet marketing knowledge he learned to run his honey business. In 2017, China proposed a rural vitalization strategy as a key move to accelerate the modernization of agriculture and rural areas, and has since adopted a host of policies to chart the roadmap for rural vitalization. As the campaign goes deeper, more young, high-skilled personnel have been playing an important role in promoting modern agriculture and becoming new types of farmers. With professional skills and novel ideas of management, they are bringing vitality to China's rural economic development.