CHINA Video: Third season of 'A Bite of China' starts airing on Chinese New Year

CHINA

Video: Third season of 'A Bite of China' starts airing on Chinese New Year

By Zhao Dantong | People's Daily app

19:21, January 15, 2018

The third season of documentaries on stories about Chinese food, “A Bite of China 3,” will begin during the Chinese Lunar New Year.

The new season includes eight episodes on the uniqueness of Chinese food from a global perspective.

China Central Television (CCTV) produces the “A Bite of China” series. After premiering in 2012, the series has won worldwide acclaim.

The series highlights cuisine from all over China, and provides a glimpse into Chinese food culture and traditional Chinese family values and relationships.  

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China has seen an uptick in food and beverage revenue.  A report by the China Cuisine Association said that food consumption in China is expected to exceed 3.9 trillion yuan in 2017, a 10.7 percent increase over 2016. 

The report said the most popular foods include crayfish, steak, roast duck, sushi, pickled fish, Chaoshan beef hot pot and rice noodles.. In terms of tastes, “salty" is the most popular followed by “spicy” and "hot and sour.”

Hot pot leads the list of Chinese-style dinner, which occupies 57 percent of the market share.

The young generation is driving food consumption. Among them, the post-90s and post-2000s generations contribute 50 percent of the consumption.

Consumers of different age also have diverse tastes.  The post-90s generation prefers cakes to conventional Chinese food.

Meantime, China’s take-away market is expected to break  the 200-billion yuan mark in 2017. Nearly 19 million preserved eggs and pork porridge have been sold on online food ordering platform ele.com.

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