More than 10 elderly residents of Hongde, a remote village in Northwest China’s Ningxia Autonomous Region, are learning to live-stream and promote sales of their specialist agricultural products. (Photos: People's Daily Online; compiled by Chen Siwei)

Guided by college students taking videos and live-streaming, the seniors marketed their wolfberries, daylilies and wine cultivated in the village of Hongtsibao town in Hongtsibao, a district under the administration of the city of Wuzhong.

Despite an average age of 66, the villagers appeared to embrace the demands of live e-commerce streaming.

The oldest participant was a sprightly 78 years old.

Ningxia wolfberry is introduced to internet users via live-stream at the Hongde E-commerce Workshop Center in the Northwest China village of Hongde.

Products are promoted via a mobile phone and a live-streaming platform to a wider market of online consumers.