CULTURE Acupuncture moves to the beat at city show

CULTURE

Acupuncture moves to the beat at city show

SHINE

13:25, October 21, 2020

British fashion brand Acupuncture has released its spring/summer 2021 collection “Iteration” at the Fashion Carnival, an extended event of the Shanghai Fashion Week.

The runway show, which kicked off to the strong beats of hip-hop and street dance, presented a total of 46 looks.

Digital prints, free-hand sketching, inkjet and graffiti combined with three-dimensional embroidery were a match of new technology and traditional skills.

The use of light-reflecting fabric with camouflage elements tried to explore the way the future fashion could go, while the knitwear and washed-old denim showed some nostalgia for the past.

The classic black and gray decorated with eye-catching green and blue makes the new collection wearable from the street and daily life to sports venues. With clean-cut lines to highlight the large silhouette, the series presents a soft sculpture of fabric in a relaxed yet confident way.

Items from Acupuncture's new collection. (Photo: Shine.com)

“Iteration” talks about love and existence, as well as the fashion brand’s reflection on what people truly need amid the gloom of the COVID-19 pandemic, when the gap between wealth and poverty was widening.

“It requires great courage for a brand to keep its fashion DNA for 27 years,” said Wang Xiaoqing, chairman of Acupuncture Holdings Ltd. “We’re continuing to stick to its unique fashion style, and at the same time creating a fashion trend of our own to bring the coolest designs for the fashionistas.”

Acupuncture is young, lively and innovative with bold colors and unique designs. The brand takes ideas from 1960s hippiedom, draws on the punk rock of the 1970s and finds the inspiration in the diverse cultures of the 1980s. The brand aims to be for young people who understand fashion, love creativity and pursue self-expression.

The brand is casting its eyes on the global market. “It’s been an urgent task for us to find the right brand position and set up global sales channels, making it a mainstream fashion brand quickly,” said Hu Yubao, its general manager.

Related Stories

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue