CULTURE Americans to spend 14.8 bln USD on Super Bowl

CULTURE

Americans to spend 14.8 bln USD on Super Bowl

Xinhua

06:45, February 04, 2019

Super Bowl.jpeg

Mercedes-Benz Stadium is lit up ahead of Sunday's NFL Super Bowl 53 football game between the Los Angeles Rams and New England Patriots in Atlanta, Saturday, Feb. 2, 2019. (Photo: AP)

NEW YORK, Feb. 3 (Xinhua) -- Americans are expected to spend 14.8 billion US dollars as they watch the New England Patriots take on the Los Angeles Rams in the Super Bowl on Sunday, a survey showed.

According to the latest annual survey released by the National Retail Federation and Prosper Insights & Analytics, about 182.5 million American adults plan to watch this year's National Football League (NFL) championship game, and each of them is expected to spend 81.3 dollars on average.

The biggest spenders will be those who are between 35 and 44 years old, as they are willing to spend an average of 123.26 dollars, the survey showed.

Viewers in the northeastern part of the country plan to spend the most, at an average 94.89 dollars, followed by the western part at 84.01 dollars, said the survey.

According to the survey, about 61 million people who plan to watch the game will attend a party, 44 million people will throw a party while 13 million people will watch it in a bar or restaurant.

About 43 percent of those who plan to watch the game said the game is the most important part of the event, but 23 percent of the people cite the commercials. Another 14 percent of the people consider getting together with friends more important while 13 percent of the people are looking forward to the halftime show.

"The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl," Phil Rist, vice president of strategy at Prosper Insights & Analytics, said in a statement.

He added that "the big game is a day for big spending regardless of who plays or wins."

The survey of 7,384 adults aged 18 and older was conducted between Jan. 2 and Jan. 9, before people knew what teams would play.


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