A cosplayer at ChinaJoy on Friday (Photos: VCG-Global Times)

ChinaJoy, the Chinese digital interactive entertainment exhibition, and Asia's biggest annual gaming event, kicked off at Shanghai New International Expo Centre on Friday.

The exhibition will be held through Monday and is expected to attract over 500,000 animation, comic and game (ACG) enthusiasts and professionals.

This year, the exhibition set up 15 exhibition halls with a total area of over 170,000 square meters. Nearly 1,000 companies from home and abroad participated.

Around 4,000 exhibits and over 5,000 game machines offered audiences a fantastic live and virtual experience.

Visitors try video games at the exhibition.

Exhibition staff helps a showgirl dress up.

A cosplayer in a Spiderman costume looks at a camera held by a visitor on Friday.

A visitor tries a 3D game at the exhibition.

A cosplayer plays a game.

A cosplayer