CULTURE Beijing Toy Show: 30,000 visitors pack event on art toys


Beijing Toy Show: 30,000 visitors pack event on art toys


06:27, September 12, 2018


(Photo: CGTN)

More than 30,000 people visited the Beijing Toy Show over the weekend for a glimpse of the latest art toys. 

Also known as trend toys or designer toys, they are meant for adults, with a collection value produced by certain creative ideas and sculpture carriers.

"We want to gather all the best artists in this field here at this toy show, and let our visitors experience the charisma of art toys. Art toys are high in artistic and collectible value and aimed for people above the age of 15," said Wang Ning, founder of Pop Mart, the sponsor of the event. "We are very glad to see that the majority of the visitors are adult. We want to promote the art toy culture together with them."

The Beijing Toy Show is the largest event for art toys in China.

Themed "Back to play," this year's edition doubled the floor space of last year's show. More than 350 artists from 10 countries were invited.

Visitors lined up to buy their favorite toys. Some even waited for hours before the sale started. 

"There are many interesting toys here. Each has its own characteristics. I can feel the artists' emotions through their designs," said one visitor.

Many popular toy brands also showed up, including Molly, Pucky and Labubu.

Some new items and limited editions were sold out within minutes, as total sales figures, both online and offline, reached new heights.

"The art toy market in China is only in a starting-up stage, but it is growing at a very fast speed. I think it will grow even faster in the future. Looking at the visitors, you can see they are people of different genders, age groups and professions. They can all find their own favorites here," said Wang. 

As a new form of art, the trend toys are attracting more and more followers, especially young people. Organizers said they believe the toy show will become an even larger event in the future.

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