China’s diary giant Mengniu launched a new product featuring hydrolyzed collagen to target the booming beauty and healthcare market, the company announced Wednesday at a press conference in Beijing. 

“The Ningchun Hydrolyzed Collagen Jelly made of imported raw materials marks Mengniu’s first official foray into the personal care industry, and more upgraded products are underway”, said Wang Jingbo, manager of Brand Innovation at Mengniu.

The top high-end organic milk suppliers in China keep relevant with the backbone of consumption—female customers—who expect collagen-boosting food or products, which contain the amino acid hydroxyproline that’s unique in youthful skin, to deliver nutrients and hydration to their skin hastily and intensively.  

With a rose-golden stand up spout pouch package, its elegant and minimalist design came out as the best choice as it provides a fashionable drinking experience and a delicate attitude towards life for customers.

The operation teams vowed more efforts on selling and advertising to promote the products. Endorser Ma Sichun also debuted and called everyone a delight savoring of the beauty drink.  

Featuring costumers and innovation as the corporate culture, Mengniu has been insisting 19 years on revitalizing its brand to be ahead of market trends and bringing more heathy products for its customers. The diary giant, initiating a high quality of life and personalized consumption, strives to promote the innovative development of the entire industry.