BEIJING, April 13 (Xinhua) -- China has launched a campaign to boost consumption in the cultural and tourism sectors, according to a circular issued by the Ministry of Culture and Tourism.

People tour Jiuzhou ancient town in Huangping County, southwest China's Guizhou Province, Jan. 26, 2023. (Photo: Xinhua)

The campaign, which will last until the end of this year, also aims to ensure the people benefit from consumption. The circular demands formulating and implementing measures to subsidize the consumers and ease the difficulties facing small and micro enterprises.

Administrative departments of culture and tourism across the country are asked to collaborate with financial institutions, e-commerce platforms, new media platforms and other organizations in holding a variety of activities to promote consumption.

The circular also calls for more activities such as concerts, music festivals and exhibitions.