A millennia-old set of bronze figures playing mahjong has unleashed a torrent of sales at the Sanxingdui Museum online gift shop.

The clever miniature imitations of the relics discovered at the Sanxingdui Ruins are selling for 261 yuan ($39) per set after discount.

Opened in 2021, the shop on Tmall.com has 109 products, ranging from fridge magnets and key chains to T-shirts, all featuring the images of relics discovered in Sichuan Province, dating back 3,000 to 4,500 years.

Some millenia-old brass figures have been reimagined doing contemporary activities. The creative marketing is drawing wide attention.

Another product sold in the shop.

Another product sold in the shop.

Another product sold in the shop.

Some products sold in the shop.

Another product sold in the shop. (Photos: Sanxingdui Museum online gift shop)