Set against the enchanting blend of contemporary trends and the intricate tapestry of traditional heritage and Song Dynasty (960-1279) culture, a China-chic festival unfolded within the ancient alleys of Qinghefang in Hangzhou, Zhejiang Province, transforming this meticulously preserved historic street into the canvas for a vibrant celebration that invited visitors to partake in a diverse array of activities. From captivating theatrical performances to hands-on experiences with intangible cultural heritage and immersive script-based adventures, the event seamlessly blended the essence of the ancient and the modern, breathing new life into traditional culture against the picturesque backdrop of the local surroundings.

In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. (Photo: VCG)

In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. (Photo: VCG)

In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. (Photo: VCG)

In this file photo, visitors dressed in traditional Chinese attire immerse themselves at a China-chic festival in Qinghefang, a meticulously preserved historic street in Hangzhou, Zhejiang Province. (Photo: VCG)

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