In Wudi county, Binzhou city, east China's Shandong Province, a marriage registration office is more than a place to sign papers. It is where the red thread of fate, which, according to Chinese folk tales, connects the couple from birth, weaves local growth.

By upgrading wedding related services, the county has helped spark a marriage services industry worth over 4 billion yuan a year. With the newly minted sector as a driving force, Wudi is integrating urban development, rural revitalization, culture and tourism into practical livelihood projects that people can truly see and feel.

A new hotspot has emerged in the Qilu Marriage Customs Cultural Museum. Through immersive interactive experiences, it brings to life northern Shandong's wedding traditions and flavors. Workshops add a fresh twist to time-honored customs, helping more visitors embrace family values and a modern wedding culture. The ripple effect is also boosting wellness stays and spending.

Here, love is in the air – and happiness flows abundantly.  (Photos via CFP)