North China's Shanxi Province is home to thousand-year-old intangible cultural heritage that is far more than a museum treasure. It is part of everyday life, creating jobs and building a strong sense of community.

In Pingyao, hand-polished lacquerware is being re-imagined as stylish items people can actually use. In Changzhi, Shangdang Duijin embroidery, a distinctive traditional craft, is finding its place in modern home decor. Jin embroidery is stitching a path to better livelihoods. Paper cutting and shadow puppetry bring the Spring Festival to life, turning time-honored traditions into fresh celebrations.

Shanxi is helping old skills thrive in new markets. During the holiday season, more than 100 hands-on experience spots and over 70 heritage techniques transformed into popular products are turning fingertips into real economic opportunities. As intangible cultural heritage connects with tourism and local industries, cultural pride and better living standards are rising together.

(Photos via VCG)