As Chinese media expand globally, Hunan Broadcasting System is finding new ways to share Chinese stories, creativity and culture with the world. In this interview, Gong Zhengwen, chairman of Hunan Broadcasting System, says the group's international communication strategy focuses on two key priorities: building stronger platforms and communication matrices, and creating high-quality content with global appeal. Gong says Chinese culture, with its profound heritage and strong creativity, should generate a global influence comparable to other cultural trends. This vision is what the group calls the "Chinese Wave." (Produced by Wang Ruofan, Han Xiaomeng, Qiao Wai, intern Cui Jianing and Wang Jingyu)