CULTURE First digital-only Shanghai Fashion Week comes to a close

CULTURE

First digital-only Shanghai Fashion Week comes to a close

China Daily

16:12, June 23, 2022


Shanghai Fashion Week, which had gone digital for the first time due to the latest COVID-19 outbreak, concluded on June 19. (Photo provided to chinadaily.com.cn)

Shanghai Fashion Week, which had gone digital for the first time due to the latest COVID-19 outbreak, concluded on June 19.

The three-day event saw nearly 40 virtual catwalks held on short-video platform Douyin.

To cater to the digital nature of the event, Lulusmile created virtual fashion on the social game platform ROBLOX, while YES BY YESIR joined hands with virtual idol CHUAN to put on a virtual fashion show. Meanwhile, Feng Chen Wang and the metaverse innovation center InertPlan presented a show using only virtual technology. Other brands such as LEAF XIA, Private Policy, and JARELZHANG also presented unique digital releases.

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue