(Photo: CCTV)

NEW DELHI, Oct. 23 (Xinhua) -- An Indian luxury brand has claimed to have come out with the world's "most expensive chocolate", costing over 95,000 U.S. dollars a kilogram.

The country's luxury chocolate brand "Fabelle Exquisite Chocolates" from "ITC Limited" has named the exclusive chocolate as "Fabelle Trinity -- Truffles Extraordinaire".

It will be available on pre-booked orders at a cost of 100,000 Indian Rupees (approximately 1,428 U.S. dollars) per box containing 15 grams of chocolate, said the company sources.

The chocolate boxes would be made available in the Indian market with effect from Wednesday. It was launched at an event in financial capital Mumbai.

"Fabelle has revealed its most expensive chocolate listed under the Guinness World Records with the launch of its limited edition Fabelle Trinity - Truffles Extraordinaire, which is made using some of the rarest ingredients and finest single origin cacaos in the world," a company source told Xinhua over phone.

Anuj Rustagi, the chief operating officer of Chocolates, Confectionary, Coffee and New Categories, Food Division, ITC Limited, said "We are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat."

He added "After several months of research, we have delivered a product in which India can take pride in and stayed committed in our constant endeavour of being at the forefront of introducing Indian consumers to distinct chocolate experiences."