Luzhniki Stadium to have Chinese e-board in press conference room
By Lu Wenao
People's Daily app
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The LED board (Photo: Courtesy of Hisense)

Though the Chinese national football team did not make into the 2018 FIFA World Cup, Chinese products have taken their places at the Russian event.

Luzhniki Stadium, the venue for the opening game and the final, will have a Chinese-brand LED board in its press conference room, replacing the traditional sponsors board.

The move is based on a sponsorship deal between Chinese electronics giant Hisense and FIFA. 

Luzhniki Stadium, formerly known as Central Lenin Stadium, will host seven games during the World Cup. 

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File photo: France national football team coach Didier Deschamps speaking in front of a sponsors board at a news conference during Euro 2016.