A promotional video for the upcoming film Peppa Pig Celebrates Chinese New Year was released on the film’s official Weibo account on Thursday. This 5-minute short video quickly went viral and has been widely shared on Chinese social media.

Peppa Pig is a popular cartoon character in China. (File photo: Weibo)

Titled What’s Peppa, the promo film is centered around Li Yubao, an old man who lives alone in rural area and waits anxiously for a reunion with his son during the Spring Festival. After knowing that his grandson who grows up in big city wants “Peppa” as a Chinese new year gift, Li gets confused and goes on a hilarious and touching journey to find out exactly what “Peppa” is.

After a long search, the senior finally understands that Pegga Pig is a cartoon character and creates a metal model of it for his grandson.

Many netizens call this creation “hard iron Pegga”. (Photo: screenshot of the video)

Resonating with people's homesickness as the festival draws closer, this video received a lot of praise as well as views. Many netizens call it the “the best advertisement of the year.”