CULTURE Sante! France welcomes start of Beaujolais Nouveau wine season


Sante! France welcomes start of Beaujolais Nouveau wine season

Reuters | Reuters

06:11, November 17, 2017

Early-morning parties, parades and lots of raised glasses marked the release of the 2017 Beaujolais Nouveau wine across France on Thursday.

A barman serves a glass of Beaujolais Nouveau wine in a bistrot in Paris, France, November 16, 2017. REUTERS/Benoit Tessier

Made from Gamay grapes, the red wine is the most popular vin de primeur - wines that regulations allow to be sold in the same year the grapes are harvested. French law requires that the wine not be released for sale until 12:01 a.m. on the third Thursday each November.

“It is important, yes, we taste it. I am not saying we are going to buy it every day but today, we do. It is important,” Sebastian Viry, who was sampling the wine in a Paris cafe on Thursday, told Reuters.

Although sales have been declining for 15 years, 22.5 million bottles were sold worldwide in 2016, down from 25.7 millions in 2015.

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