CULTURE STYLE Bangkok set to woo showgoers


STYLE Bangkok set to woo showgoers

By Sun Guangyong | People's Daily app

05:58, February 23, 2019


Bangkok (People's Daily) -- Riding the wave of the massive success of the 2018 show; STYLE Bangkok is ready to rock again in 2019.

Asia’s premier lifestyle show will take place from April 17-21, 2019, at the Bangkok International Trade & Exhibition Centre (BITEC). On display will be the latest collections of lifestyle products from fashion and apparel, to gift and houseware, as well as furnishings, home decor and so much more.

Experience the diverse designs of Southeast Asia under one roof

Set under the theme “Crenovative Origin” where creativity meets innovation and originality, the combined trade shows underline outstanding lifestyle products that are uniquely Thai. For instance, materials are locally sourced, intricately crafted and heart-made by local craftsmen to embody Thai creativity.

The five-day show provides an international platform for over 50,000 buyers to source and be inspired by state-of-the-art creations by local talents and world-class creators, all under one roof.

Occupying an exhibition space of more than 40,000 square meters, it combines three mega trade shows: Bangkok International Fashion Fair and Bangkok International Leather Fair (BIFF & BIL); Bangkok International Gift Fair and Bangkok International Houseware Fair (BIG+BIH); and Thailand International Furniture Fair (TIFF).

Celebrating the future of Inclusive Designs

In a rapidly globalizing consumer climate, this rise in exposure – that is, over 1,800 booths for more than 1,000 brands – is all part of an initiative to establish Thai culture in the design sphere as world-class.

One of STYLE Bangkok’s most integral strategies is to highlight the inclusiveness of designs. The Niche Showcase, in particular, boasts products that specifically cater to active senior citizens, mothers and kids, metro men and pet products, while also offering experiential opportunities and business inspirations.

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