Thailand's Central Department Store brings good fortune to its customers with ‘CENTRAL THE GREAT CHINESE NEW YEAR 2021’ celebration. The celebration takes place from January 29 to February 21, 2021 at every Central store.
Spectacular displays, including the Great Silver Dragon, are presented in its flagship store Central Chidlom. The head and the tail of the dragon are located outside the building, while the body remains inside, on the first floor. Thousands of colorful Chinese lanterns are also lighted across all 7 floors for good luck and good fortune to all visitors. There will also be shows and activities for customers, including lion dances and a lucky parade with coupon giveaways.
“We are celebrating this Chinese New Year to offer luck, love, hope and freedom to our customers as the celebration just happens to fall on the same period with Valentine’s this year," says Rvisra Chirathivat, chief marketing officer of Central Department Store.