China's e-commerce sector reports more female users: report

Zhang Qin, an overseas returnee, introduces eggs via livestreaming on an e-commerce platform she founded in Huitang Village of Huitang County, central China's Hunan Province, March 13, 2020. (Photo: Xinhua)

China's e-commerce sector saw a rising amount of female users in February during the epidemic outbreak, an industrial report showed.

Active female users of the mobile shopping industry jumped 8 percent year on year to 446 million in February, according to the report released by big data service provider QuestMobile.

During the period, the average duration female users spent on the mobile internet surged 42.7 percent from a year ago, while each female user spent a monthly average of nearly 7 hours on e-commerce apps, up 10.3 percent, said the report.

The report also cited the increasingly diverse channels for female users in online purchases, including content platforms, social networking platforms and recommendation-based platforms.

In February, e-commerce apps Taobao and Pinduoduo took shares in the top 10 apps with the most active penetration among female users, said the report.