A customer opens the Missfresh app on a phone in Beijing on July 29, 2022. (Photo: VCG)

Missfresh has submitted a rectification plan to Beijing Consumer Association, Yicai reported on Friday.

The company apologized for the inconvenience brought by its business adjustment and said special personnel for special positions have been set up to handle the follow-up work of various problems and actively solve the problems to protect users' rights and interests.

Beijing Consumers Association summoned Missfresh officials on Aug 4, informing them about registered consumer complaints and inquiring about the company's current conditions and complaints handling status, according to the official website of the association.

The consumers' complaints were mainly focused on not being able to use their account balance to buy products, large balance and membership fees weren't being refunded, orders were canceled without reason, and the customer service staff couldn't be reached.

The company was required to properly handle consumer complaints, publicize refund plans and registration methods in a timely manner, and effectively protect the legitimate rights and interests of consumers.

It was also asked to strengthen communication with municipal and district consumer associations, actively cooperate with the work of consumer associations, and jointly safeguard the legitimate rights and interests of consumers.

Missfresh pioneered speedy grocery delivery in China, raising over $1 billion in cash from investors, including tech-focused funds run by Tiger Global and Goldman Sachs, to reach a $3 billion IPO valuation, Financial Times reported on Aug 3.