The 20th China Digital Entertainment Expo and Conference (ChinaJoy) is taking place from July 28 to 31 at the Shanghai New International Expo Center. Fans of ACG (animation, comics and games) gathered from across China to attend the annual event. The largest digital entertainment expo in Asia, ChinaJoy Expo showcases online and console games, as well as the latest in gaming hardware. Now in its 20th year, ChinaJoy aims to become a global e-sports hub. (Photos: Xu Zheqi / People's Daily)

Expo attendees talk at the booth for US-based software company MOLOCO, ChinaJoy, Shanghai, July 28, 2023.

Cosplayers and Perfect World CEO Robert H. Xiao pose for a photo after an opening ceremony at the Perfect World booth, ChinaJoy, Shanghai, July 28, 2023.

A band performs at ChinaJoy, Shanghai, July 28, 2023.

Visitors try out computer games at the Perfect World booth, ChinaJoy, Shanghai, July 28, 2023.

Life-sized models of mobile suits from Japanese sci-fi series Gundam are displayed at ChinaJoy, Shanghai, July 28, 2023.

A visitor throws a punch at a boxing game set up at the Perfect World booth, ChinaJoy, Shanghai, July 28, 2023.

Cosplayers pose for visitors to the booth for Chinese game developer miHoYo, ChinaJoy, Shanghai, July 28, 2023.

Visitors line up for souvenirs at the booth for video and livestreaming platform Bilibili, ChinaJoy, Shanghai, July 28, 2023.

Performers play with balls at the China Mobile booth, ChinaJoy, Shanghai, July 28, 2023.

Visitors try out games on laptops at the Perfect World booth, ChinaJoy, Shanghai, July 28, 2023.

A woman dressed as a dragon poses for a photo at the miHoYo booth, ChinaJoy, Shanghai, July 28, 2023.

Statues of characters from Pokémon are displayed at ChinaJoy, Shanghai, July 28, 2023.

Visitors play mobile games at the booth for phone maker One Plus, ChinaJoy, Shanghai, July 28, 2023.

Exhibitors check the interactive product equipment at the Perfect World booth, ChinaJoy, Shanghai, July 28, 2023.