Arxan has signed a cooperation agreement with tourism players in Beijing to boost its winter appeal.
The city in North China's Inner Mongolia autonomous region will roll out study and self-driven tours, as well as cross-country experiences for winter vacationers.
Favorable tourism policies have been made to offer travelers incentives.
Arxan abounds in tourism products and tourists can enjoy distinctive hot springs, glittering and translucent rime and castle-style towns, said Wang Tianfeng, vice-mayor of Arxan.
The city received more than 130,000 visits during the National Day holiday, about 95 percent of the visits received during last year's holiday, according to the local government.
In 2019, Arxan received 4.99 million tourist visits in 2019, up 16 percent over the previous year. Tourism income reached 6.08 billion yuan ($906.5 million), up 16 percent.