The Hamleys outlet (Photo: Sina Weibo)

Hamleys is the biggest toy manufacturer in the world. The British brand opens its largest outlet in Wangfujing, Beijing. The store takes over the five-floor building "Beijing Department Store" and occupies 10000 square meters. Some of the Hamleys' most well-known brands are placed in kids experience area such as Lego, Hasbro, Mettel, etc.

Customers shop at the newly-opened Hamleys toy store in Wangfujing Department Store, Beijing on December 23. (Photos: Li Hao/GT)