Shanghai municipal authorities recently launched the 2018 Shanghai Teens Sports Super League, which aims to attract more teenagers to participate in athletics, The Paper reported.
The super league offers 15 different athletic activities, including American football, golf, break dancing, and basketball. The 8-month-long program is projected to attract more than 15,000 participants.
According to The Paper, Zhou Zhanwei, secretary for the Shanghai Youth Sports Association, said the league provides a comprehensive offering of sports activities for the area’s youth.
“In the past, a single sport usually attracted hundreds of people,” Zhou said. “Now, with the help of the super league, we are having a sensational effect and will see more people come.”
The super league is open to children 12 and under from all schools, cities, and countries.
“We believe that less limits will pump more energy into our league and will also have greater social impact,” Zhou said.
The league also sports some impressive technological advancements, since it broadcast its games through a live Internet feed. This feat is a rarity in China.
“We hope that the performance of our teens can not only be seen by their families, but also attract more public attention,” Zhou said.
The league has improved its marketing outreach and has many companies vying for the opportunity to become future sponsors. This year, the league nabbed Bank of China as its sole sponsor.