HEADLINE Sustained innovation key to live-streaming platforms


Sustained innovation key to live-streaming platforms

By He Dingding | People's Daily app

19:26, January 15, 2018

Live-streaming quiz applications are witnessing a surge in China, such as Zhishi Chaoren, Baiwan Yingxiong and Chongding Dahui.


CGTN Photo

The apps usually broadcast a live show. Players who can correctly answer all the questions from a host within the alloted time will share the prize pool ranging from 100,000 yuan ($15,340) to over a million yuan.


CGTN Photo

The live-streaming sector has been called "vulgar", "boring" and "unreasonable" because of its routine shows and games. And the live-streaming platforms are worried about how to bring in more diversified user groups at a lower cost.

The live-streaming quiz appears to be an all-win business model for players, live-streaming platforms and advertisers by providing high-quality content, low costs, attractive prizes and lucrative commercial opportunities.


VCG Photo

Some observers have defined it as "an important business event in 2018."

However, the problem of homogenization development has already appeared behind the competition of the live-streaming platforms. What will they do when the quiz fever fades away? Finding their own positions and continuously providing high-quality content through sustained innovation are the keys to the vitality of those platforms.

(Compiled by Hu Xiaoyu)

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