HEADLINE Video: People’s Daily launches family bond campaign


Video: People’s Daily launches family bond campaign

People's Daily app

07:19, February 19, 2018


Chinese President Xi Jinping said, “Each family is a basic cell of society and acts as the first school in everyone’s life. No matter how tremendous the eras change, no matter how great life patterns shift, we always need to value family, family building, family education and the ethos of family.” 

On his bookshelf, President Xi has framed photos of him with his parents and other family members. The pictures have touched many Chinese. 

People’s Daily’s New Media Center and other online media platforms have launched “Holding hands with your mother,” a campaign centered on the theme of family to coincide with other Spring Festival activities.

If you have journeyed home to reunite with your family for Spring Festival, please hold your mother’s hand, take a picture with your parents, and say warm words to them.

For those interested, we invite you to share photos and videos that best represent the relationship you have with your parents.

Please email material that best captures the theme of family bond to: rmrbxmt2018@163.com.

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