As China's annual two sessions get underway, economic development, market vitality and the growing global influence of Chinese culture are once again in the spotlight. In this episode, People's Daily reporter He Jieqiong speaks with Remi Marcelli, senior vice president of global brand development at LEGO, about the global appeal of Chinese culture, the rise of Chinese IP and growth opportunities in China's market over the next five years. (Produced by He Jieqiong, Di Jingyuan, Hannan Gillani, Ni Tao and Zheng Qi; Cover photo by Chu Chu; Interns Chen Yijun, Wan Peixin and Sun Yuqing also contributed to the video)