China’s leading stadium Cadillac Arena signed a deal with Hilton in Beijing on Saturday, to jointly launch a series of specialized services and experiences for Hilton Honors, including VIP suites with fine dining, reserved parking lots and dedicated passages.

Located in the best viewing position and facing center-stage, the VIP suites were designed with the concept of "hospitality" both on its decorations, lights, colors and qualities, ready to provide high-end offline socials and customized treatments for VIPs. 

As a heritage of 2008 Beijing Olympics, the Cadillac Arena has a capacity of 18,000 and covers an area of 63,000 square meters. With over 65 sports, music and family events annually, the arena is home to the Chinese Basketball Association’s Beijing Ducks and has hosted such events as NBA’s China Exhibition Game and the CBA’s All-Star Game. The arena has also featured such renowned artists as Faye Wong, Jackie Cheung, Big Bang, Andy Lau, Bruno Mars, Muse, Avril Lavigne, The Eagles, Usher and Jane Zhang as well as hosting family events like Ice Age Live, with a utility rate as high as 80 percent.

After cooperation with Hilton, annual VIP Suite tickets will be provided to help Hilton build differentiated communication platforms for its honors, as well as showcase its culture and values.

Besides, the Cadillac Arena has internationally compatible on the utilization of naming rights, which have already been an important part of intangible assets for venue operators overseas, more than half of the areana’s incomes have come from business sponsorships and it is planned to further the proportion via a series of measures.