Shi Linjiao, 24, is a native of Shibadong, a mountainous village of the Miao ethnic group in central China's Hunan Province. She once did publicity work at a company in Liuyang, also a city of Hunan, after graduated from a conservatory in 2019. (Photos: Xinhua)

With her own dream and a pioneering spirit in mind, however, Shi resigned from the company in early 2020, and returned to Shibadong to team up with Shi Zhichun and Shi Kang, two college students also came back to hometown after graduation, to start a business in smartphone live streaming.

Growing up in the Miao village and inspired by local Miao people's culture and daily life, Shi decided to mainly present Miao-related activities, such as Miao cuisines and songs in her streaming work.

Shi Linjiao (C) discusses live streaming contents with her business partners Shi Zhichun (R) and Shi Kang at the live streaming studio at Shibadong Village of Xiangxi Tujia and Miao Autonomous Prefecture, central China's Hunan Province, April 23, 2020.

Shi Linjiao greets viewers during a live streaming at Shibadong Village of Xiangxi Tujia and Miao Autonomous Prefecture, central China's Hunan Province, April 23, 2020.

Shi Linjiao (L) cooks preserved meat during a live streaming at Shibadong Village of Xiangxi Tujia and Miao Autonomous Prefecture, central China's Hunan Province, April 23, 2020.

In this aerial photo, Shi Linjiao (R) learns songs of Miao ethnic group from a local Miao song master at Shibadong Village of Xiangxi Tujia and Miao Autonomous Prefecture, central China's Hunan Province, April 23, 2020.

Shi Linjiao (R) works with her friends on the field near her live streaming studio at Shibadong Village of Xiangxi Tujia and Miao Autonomous Prefecture, central China's Hunan Province, April 23, 2020.