PHOTOS World's first instore ice rink unveiled in UK


World's first instore ice rink unveiled in UK

China Plus

14:25, December 12, 2018

The rink was installed in response to new research, commissioned by Iceland, which found that four in five parents wish they had more time to enjoy the run up to the big day. [Photo:IC]

An instore skating trial passed the test of two professional skaters who took to the ice delighting shoppers with a performance. [Photo:IC]

With nine in 10 children finding the Christmas food shop boring, Iceland added some extra fun to experience shopping with a penguin assistant to help them skate along between the freezers and shelves. [Photo:IC]

A locker room area was installed where shoppers are invited to swap their footwear for skates, meaning they could glide through the aisles as they picked up their essentials for Christmas. [Photo:IC]

A couple shops inside the world's first instore ice rink. [Photo:IC]

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