Oppo, which supplanted Huawei as the top dog in the domestic smartphone market in January, is penetrating into the high-end market to compete with Huawei, Apple and Samsung.
Oppo launched its latest Find X models on Thursday night priced as high as 6,999 yuan (US$1,110), the third generation of its flagship Find product line — the company's latest move to “consolidate high-end market position," said Liu Bo, Oppo China president.
The Find X3 models feature a 6.7-inch display, four-sensor camera set-up, 5G connection and flagship Snapdragon 888 processor. Qualcomm’s high-end chip has helped it expand to overseas markets.
In January, Oppo's market share in China was 21 percent, followed by Huawei and Vivo — each with 20 percent — according to Counterpoint Research.
Oppo has recently announced partnerships with electric carmaker Lixiang, health-care company Omron and speaker maker Dynaudio.