Yu Chengdong, CEO of the Huawei Consumer Business Group, unveils the new Huawei P30 and P30 Pro smartphones during a launch event in Paris, France. (Photo: Agencies)
Huawei Technologies Co unveiled a new flagship phone in Paris, in its latest push to attract European consumers with optimized photo-shooting capabilities.
Huawei's P30 Pro, which comes with four rear cameras, is also part of the Chinese smartphone vendor's broader push to compete with Apple Inc and Samsung Electronics Co in the global smartphone arena.
By leveraging artificial intelligence and a new light sensor, Yu Chengdong, CEO of Huawei's consumer business group, said the new model would significantly boost light absorption to create better photos, even in near darkness.
P30 Pro, the premium version of the P30, has a starting price of 999 euros ($1,126), while the P30 would go on sale at a starting price of 799 euros in Europe.
Jia Mo, an analyst from global market research company Canalys, said good photo-taking features play an important part in attracting consumers and the move shows that Huawei is consistently experimenting with new hardware and software solutions to bring better experiences.
"Few rival products can match the P30 Pro in shooting pictures," Jia said after using the new model at the product's launch event in Paris.
"The key is whether ordinary consumers can feel such an evidently improved performance in taking photos. If they do, the model will help Huawei gain more presence in the high-end smartphone market."