TECH Vivo attempts to tap into high-end market


Vivo attempts to tap into high-end market

18:06, March 30, 2019

Vivo’s new flagship smartphone has become most popular in China priced between 3,500 yuan ($520) and 4,000 yuan, which represents successful expansion in the high-end market.


File photos: VCG

The Vivo X27 costs up to 3,598 yuan and has become the most popular model in its range in JD and Tmall, according to Vivo. The X27 can connect various Internet of Things devices.

Huawei, Oppo and Vivo have all launched high-end models to challenge rivals like Samsung and Apple. 

Top in the domestic market last year was Huawei with 26.4 percent of the market. Oppo had 19.8 percent followed by Vivo with 19.1 percent, according to the International Data Corp, a US-based IT research firm.

Vivo also opened its first concept store, Vivo Lab, in Shenzhen last week.

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