The 2024 "FLTRP·ETIC Cup 'Understanding Contemporary China' International Communication Contest" took place in Beijing on Monday, with Fan Yuehang from Beijing Foreign Studies University winning the championship. Fan and eight other finalists captivated the audience with their compelling insights and narratives themed around "Journey Crossing Mountains and Seas."

The International Communication Contest showcases an exciting matchup between the title holder and the title challenger, highlighting their impressive skills and dedication to excellence in communication. (Photo provided to People's Daily)

This year, the contest introduced an innovative format that integrated public speaking, reading and writing competitions, presenting fresh challenges to participants.

The 2024 contest witnessed increased participation, with over 1,300 universities and colleges involved and covering 11 languages, including English, Russian, German, French, Spanish, Arabian, Japanese, Italian, Portuguese, Korean, and Chinese as a second language for foreign learners. Attracting nearly 700,000 college students nationwide, the contest provides a vibrant platform for students in China to showcase their linguistic prowess and international communication skills.

This year's notable addition was the Short Video Contest, conducted in both English and Chinese. A team from Wuhan University of Technology won the newly introduced English Short Video Contest with their video "The Relay," which vividly depicts the theme of Digital China. The winners of the Chinese Short Video Contest for international students were a team of three Malaysian students studying at Zhejiang University of Water Resources and Electric Power.

The grand finale also celebrated champions in nine foreign language categories, as well as top performers in the English Translation Contest and the English Interpreting Contest.

Under the theme "Understanding Contemporary China, Communicating with the World," the series of foreign language contests aimed to deepen college students' understanding of China, enhance their intercultural communication competence and provide a platform for sharing diverse perspectives on China's development and evolving narratives.

The "FLTRP·ETIC Cup: 'Understanding Contemporary China' International Communication Contest" was organized by Beijing Foreign Studies University in collaboration with Foreign Language Teaching and Research Press (FLTRP).