TRAVEL Chinese firm to help India attract mainland tourists

TRAVEL

Chinese firm to help India attract mainland tourists

Global Times

23:47, September 18, 2018

Chinese strategic communications firm Topline Consulting Group is planning to help the Indian tourism sector attract more Chinese tourists to the country, which has been facing several issues in drawing more travelers.

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Han Yan, chairperson of the International Business with Topline Consulting Group, speaks at the India Tourism Mart 2018 in Delhi on Monday. (Photo: Global Times)

Topline has recently opened operations in Gurgaon, India and is in the process of opening more offices in Mumbai and Bangalore, as the company is positioning itself for what could be a huge opportunity for India's tourism sector.

Speaking at an industry event - the India Tourism Mart - earlier this week, Han Yan, chairperson of international business at Topline, said that India could attract more tourists from China's massive market.

"While the number of outbound Chinese tourists increased from 117 million to 131 million for the period of 2015-2017, the total number of Chinese tourists to India was less than 1 percent of the overall tourists in the past three years. This presents a very strong opportunity for the Indian tourism sector," Han said, according to a press release.

But Han said that India's tourism sector faces several challenges in attracting Chinese tourists, including security for women, who account for 60 percent of Chinese outbound tourists, language barriers and high costs.

"The challenges actually present an opportunity for the Indian tourism sector with a strategic objective to attract 14 million Chinese tourists in the next five years," Han said, adding that Topline would help the Indian tourism sector to boost cultural exchanges.

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