Suzhou taps into international travel market

A demonstration of Suzhou's incense culture. [Photo provided to China Daily]

Suzhou has continued to promote its tourism resources among international travelers over the past 12 months.

The city in East China's Jiangsu province has staged nine tourism events online and offline in its major overseas markets of Europe, North America, Japan and South Korea.

Its official Facebook, Instagram, Twitter and YouTube accounts have altogether attracted 100,000 new followers from November 2021 to October 2022, according to data released by the city's culture, radio, television and tourism bureau on Nov 1.

So far, the city has more than 1.2 million fans in the four overseas social accounts, which are expected to generate 370 million views over the past 12 months, the bureau reports.

This year marks the 9th year of the bureau's promoting Suzhou's culture and tourism in the international market, Xu Weirong, deputy director of the bureau, said.

"We are working on both the consumer side and the travel industry side to build Suzhou's international destination brand image on all fronts, bringing Suzhou's classic cultural heritage of more than 2,500 years, Jiangnan culture and the great beauty of Suzhou to the lives of travel-loving consumers around the world," Xu said.