TRAVEL Tea turns remote village into thriving tourist attraction

TRAVEL

Tea turns remote village into thriving tourist attraction

People's Daily app

18:56, July 23, 2018

A poor and remote village in Meitan County, Southwest China’s Guizhou Province, has carved a way out of poverty by growing tea and developing tea-themed tourism.

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Tian Jinlian from Hetaoba Village, 66, has been growing tea for more than 30 years and now enjoys a gross annual income of about 20,000 yuan ($2,900) by picking the leaves three times from early March to mid-October.

The village, on the upper breaches of Meijiang River, was before a poverty-stricken area where people had to cross hill after hill to get drinking water.

He Dianlun, the village’s Party chief, began motivating locals to climb out of poverty using tea production starting in 1983.

The village’s new Party chief Chen Yanming, said growing tea has brought prosperity to the village and upgrading the industry has enabled every family to own a tea plantation.

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The village currently has 868 tea farmers and 12,000 mu (800 hectares) of tea plantations, while four tea companies are the provincial production leaders. The village produces more than one million kilograms of dried tea a year that sells well in China and is also exported to Europe. In 2016, the village’s tea industry had a total value of 224 million yuan, with an average annual income for farmers of some 16,400 yuan.

Hetaoba Village now boasts a complete industry chain ranging from growing to trade and branding that creates jobs for more than 3,000 migrant workers. In recent years the village has been an active presence in e-commerce with dozens of companies opening stores on China’s leading online shopping platforms.

Now known as No.1 Tea Ecology Village in West China, Hetaoba has also developed eco-agriculture tourism, taking advantage of its green mountains, clear waters and pillar tea industry. The village receives more than 50,000 tourists each month while tourism revenue last year reached 12 million yuan.

Liao Jiahong, deputy director of the Tea Industry Development Center of Meitan County, said there are 600,000 mu of tea plantations in the county and several national brands. In 2017, Meitan put a total of 560,000 mu of tea plantations into operation, producing 61,600 tons of tea annually valued at 4.27 billion yuan.

The growth model in both Hetaoba Village and Meitan County clearly showed Guizhou’s emphasis on poverty alleviation while protecting the environment.

(Source: Ecns.cn)

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